Wehkamp and Leonie ter Braak extend successful partnership

Wehkamp and Leonie ter Braak extend successful partnership

Wehkamp and Leonie ter Braak extend successful partnership

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“Continuing collaboration with Wehkamp feels like coming home”

Leading online department store Wehkamp is proud to announce that actress and presenter Leonie ter Braak will also be the face of its TV commercials in 2024. Leonie and Wehkamp fit well together as familiar and trusted family faces.

 

The new Wehkamp commercial, starring Leonie, will be shown on all national channels starting Tuesday, January 2, 2024. In line with the time of good intentions, Leonie gives it her own twist, which is immediately the message: do what feels good and think (also) of yourself.

Last fall, Leonie ter Braak was featured in the new TV campaign, which highlighted the busy life of a working mother in a light-hearted way. In the campaign, “The Beautiful of Now,” Wehkamp’s extensive assortment, which fits seamlessly with current trends, was highlighted in a clear way. Wehkamp, with its 70-year history, always stays up-to-date with this progressive energy and a good sense of the spirit of the times.

The renewed collaboration between Leonie ter Braak and Wehkamp brings the two parties together once again. Leonie says, “I am thrilled to be working with Wehkamp again. When I worked more as a model than as a presenter and actress, I was already modeling for Wehkamp. The fact that we are building on this now feels like coming home.” Heleen Janssen, director of marketing at Wehkamp, adds, “And the fact that both Wehkamp and Leonie are from Overijssel makes this collaboration even more special. We are very pleased with this collaboration that feels very natural. The successful and confident mother with an authentic and familiar face fits perfectly with the largest online family department store in the Netherlands.”

About Wehkamp
Wehkamp has been a pure e-commerce player since 2010 and the company has long been connected to Dutch society. Wehkamp’s long history goes back over 70 years to 1952 when it started as a mail order company. Today, nearly 40% of Dutch households buy from Wehkamp. The company differentiates itself from other e-commerce players through a continuous focus on providing the “most inspiring, curated and relevant online shop for fashion and living.

Wehkamp offers an assortment of more than 2,200 well-known global and local brands, in addition to a growing assortment of private labels, to an active and loyal customer base.

In recent years, Wehkamp has made significant investments in infrastructure, data and technology, including a centralized distribution center in Zwolle, the Netherlands. This center features automated order picking lines, automated packaging lines and a state-of-the-art creative photography center, enabling Wehkamp to offer a premium shopping experience, including same day delivery for 95% of its assortment

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